she/her · uwaterloo '30

hey.
i'm Baran.

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GTM Engineer at Decora, Growth Engineer at Sema, management engineering at Waterloo. i build AI agents, do cold outreach for fun, and have accidentally made LinkedIn a bigger part of my life than expected. currently working on bringing a first-of-its-kind North American product to market.

Baran Nasiri
about

Currently working on

Baran Nasiri

management engineering student at UWaterloo who gets restless when something could be automated but isn't. i keep ending up in roles that don't have a clean job title, which honestly suits me fine.

outside of school: the gym is consistent, LinkedIn is taking up more headspace than expected, and there's always some project running in the background that may or may not go anywhere.

building right now
  • GTM strategy for a product with no North American playbook
  • AI tools that save HR teams real time
  • growth systems that run without constant intervention
constants
  • early gym sessions
  • LinkedIn content that actually lands
  • learning what i don't know yet
currently learning
  • go-to-market from scratch
  • Python and automation
  • cold outreach that converts
always thinking about
  • where fitness and technology actually overlap
  • what AI in HR looks like in practice
  • how to build things people actually use
work

Experience

Decora Powder Coatings Ltd. May 2026 – Present
GTM Engineer · St. Catharines, ON
  • Leading go-to-market strategy for a first-of-its-kind North American product launch across 3 priority customer segments, covering market sizing, ICP definition, pricing research, positioning, and sales messaging
  • Built and segmented a 147-account target pipeline across architectural, extrusion, and custom manufacturing markets, prioritized by revenue potential, product fit, and decision-maker access
  • Analyzed 23 competitors and substitute products to identify differentiation, buying triggers, and objections used in sales collateral and outbound strategy
  • Also embedded in HR integrating AI into how the team works: training workflows, onboarding systems, and internal automation
Sema Jan 2026 – Apr 2026
Growth Engineer · Toronto, ON
  • Ran AI-powered outbound experiments across prospect research, cold email, LinkedIn distribution, and conversion tracking for a 25K+ user platform
  • Generated 270K+ LinkedIn impressions in two weeks by testing startup, finance, and AI-focused content angles and refining positioning through engagement data
  • Built repeatable research and personalization workflows to improve outbound quality and campaign iteration across customer segments
Herc's Nutrition Sep 2024 – Dec 2025
Sales and Marketing Associate · St. Catharines, ON
  • Drove $76K+ in sales with 40%+ conversion through consultative selling, customer discovery, and product education
  • Grew Instagram from zero to 15K+ followers across 6 brand and location pages, supporting 2 new location openings in London, ON and Niagara-on-the-Lake
  • Tracked demand across 200+ SKUs, surfaced inventory gaps, and translated customer feedback into product and sales priorities
La Vie en Rose Jun 2023 – Aug 2024
Lead Sales Associate · St. Catharines, ON
  • Supported an estimated $760K+ in annual store sales through client service, upselling, and POS execution across 50+ customer interactions per shift
  • Trained and onboarded 18+ new associates on product knowledge, store standards, and sales floor workflow
leadership
KKC Classroom Sep 2025 – Present
Content · Remote
  • Helped build social distribution strategy across TikTok and Instagram, contributing to 47M+ views through short-form content, audience testing, and creator-style growth tactics
education

Education

University of Waterloo
Bachelor of Applied Science · Management Engineering
Waterloo, Ontario · 2025 – Present · Co-op Program
side projects

Side Projects

ongoing
started posting on LinkedIn, now it's become a real thing

3,000+ followers. posting about GTM, engineering, and startups. more drafts than posts.

ongoing
training consistently

the gym is a non-negotiable at this point. fitness is a big part of how i think and work.

done
grew a brand's Instagram from zero to 15K across 6 pages

understanding what makes people stop scrolling matters more than knowing what to post.

current
bringing a first-of-its-kind North American product to market

no existing playbook. building the go-to-market strategy from scratch at Decora.

ongoing
cold outreach and startup conversations

talking to founders, operators, and builders. low response rate, high learning rate.

in progress
building to 500K on Instagram — startups, engineering, and GTM

documenting the process of building, learning, and figuring things out in public.

follow ↗
take a break

Take a Break

the daily run

dodge the red flags. collect the good stuff. tap or press space to jump.

score: 0
best: 0

tap canvas / press space / click to jump

want to build
something cool?
let's talk.

open to opportunities, startup convos, growth experiments, or just someone interested in AI, growth, fitness, or building something.