🌸
💕
🌸
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she/her · uwaterloo '30

hey.
i'm Baran.

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i build AI agents, grew a nutrition brand's instagram from scratch to 15K, and yes — i take my gym schedule more seriously than most people take meetings.

15K
IG followers built
$76K
in sales generated
3
roles, very different
🌸 💕 Baran Nasiri
waterloo eng '30
get to know me ✦

Currently obsessing over

Baran Nasiri
me, probably coding

management engineering student at UWaterloo who gets genuinely restless when something could be automated but isn't. i've spent the last year or so at the intersection of growth, data, and people — and i keep ending up in roles that don't have a clean job title, which honestly suits me fine.

outside of school: gym is non-negotiable, LinkedIn is dangerously close to becoming a personality, and i'm always in the middle of some unsanctioned experiment that may or may not pan out.

🤖 building right now
  • AI agents for training automation at Decora
  • growth systems that actually scale
  • my tolerance for early mornings
💪 non-negotiables
  • 4am gym sessions (she/her/gainz)
  • LinkedIn posts that people actually read
  • figuring out what i don't know yet
📈 getting dangerously good at
  • Python + automation pipelines
  • growth experiments & data loops
  • cold outreach that doesn't suck
☕ will yap forever about
  • building in public at Waterloo
  • why fitness & tech overlap more than you think
  • the future of AI in HR / L&D
what i've been doing ✦

Experience

Sema current ✦
Growth Engineer
  • Building and running growth experiments end-to-end — from hypothesis to shipping
  • Designing data-informed acquisition funnels and iterating based on real signal
  • Writing the scripts, automations, and dashboards that actually make growth loops work
Decora Powder Coatings Ltd. Spring 2026 ✦
Training & Development Analyst · Human Resources · St. Catharines, ON
  • Building AI agents that write training modules automatically — so the HR team isn't copy-pasting forever
  • Designing onboarding systems that actually scale as the company opens new roles and locations
  • First co-op. Manufacturing company. AI automation. Yes, it's an interesting combo.
Herc's Nutrition Sep 2024 – Dec 2025
Growth & Sales · Ontario
  • Took Herc's Instagram from zero to 15,000 followers across 6 brand and location pages — by actually understanding what made people stop scrolling
  • Supported the buildout of 2 new store openings, which is a lot more chaotic than it sounds
  • Drove $76K+ in sales with 40%+ conversion — by listening first, pitching second
  • Tracked 200+ SKUs, spotted patterns, flagged gaps. Basically: useful.
where i'm based ✦

Education

🎓
University of Waterloo
Bachelor of Applied Science · Management Engineering
Waterloo, Ontario · 2025 – Present · Co-op Program
things i've built ✦

Projects

💸

Fitness Expense Tracker

"where did all my money go?" finally answered.

ExcelVBAPivot Tables
  • Automated tracking for gym + supplement spending
  • VBA macros + dashboard for monthly summaries
  • Pivot analysis to surface where the money actually goes
🥗

Calorie Tracking CLI

MyFitnessPal had too many ads. Python had none.

PythonCLIData Processing
  • Calculates daily calorie + macro intake from input
  • Generates clean nutritional summaries
  • Built because I wanted it to exist, so I made it
the unofficial résumé ✦

Side Quests

ongoing
📱
started posting on LinkedIn and accidentally made it my whole personality

2,000+ followers. questionable number of drafts. zero regrets.

arc
💪
gym girl era (in progress, very serious)

started for the gains. stayed for the identity. the 4am alarms are a feature, not a bug.

done
📈
grew a brand's Instagram from 0 → 15K across 6 pages

understanding people > knowing what to post. turns out that's the whole thing.

new
🤖
building AI agents inside a 50-year-old manufacturing company

nobody on the org chart has done this before. that's kind of the point.

ongoing
cold outreach & startup coffee chats

conversion rate: low. caffeine intake: high. learnings: worth it.

done
🏆
DECA ICDC qualifier (twice) + financial literacy winner

competed nationally. didn't hate it. actually kind of thrived.

recognition ✦
🏆
Best Innovative Presentation
HOSA · 2025
📈
Financial Literacy Competition Winner
University of Waterloo · 2024
🌍
ICDC Qualifier
DECA · 2023 & 2024
🩺
CPR Certification
Coast2Coast · 2024
you've scrolled this far ✦

Take a Break

✦ catch the opportunities ✦

catch: 💻 ☕ 💡 ⭐ 💌  ·  dodge: 🚩
← → or A/D on desktop  ·  buttons on mobile

score: 0
♥ ♥ ♥

want to build
something cool?
let's talk.

open to opportunities, startup convos, growth experiments, or just someone who wants to yap about AI + fitness + building in public. ✦